Designing with Purpose: Applying the Ikigai Philosophy to UX

In the realm of self-improvement literature, numerous texts delve into the philosophy of ikigai, each offering unique perspectives on its application. Among them, the work of Ken Mogi, a distinguished neuroscientist holding a Ph.D. in physics from the University of Tokyo, stands out for its profound insights and practical approach. His exploration of ikigai has not only provided clarity but also sparked a desire within me to integrate its principles into my personal and professional life, seeking a more balanced and fulfilling existence as I navigate life’s journey.


What is Ikigai?

Ikigai, originating from the Japanese island of Okinawa, embodies the intersection of passion, mission, vocation, and profession. Historically entrenched in the culture of longevity and well-being of Okinawans, it symbolizes finding one’s reason for being — a profound sense of purpose that propels individuals towards true fulfillment and satisfaction in life.

The concept of Ikigai emerged from the amalgamation of various cultural influences, including Shintoism, Buddhism, and Confucianism, which emphasize the importance of finding purpose and harmony in life. In traditional Okinawan culture, Ikigai was not merely a theoretical concept but a way of life — a guiding principle that shaped individuals’ daily actions, decisions, and relationships. For the people of Okinawa, Ikigai encompassed a holistic approach to well-being, encompassing physical, emotional, and spiritual aspects of life. It was not solely about pursuing one’s passion or career but about finding fulfillment in every aspect of life, including family, community, and personal growth.

Through centuries, Ikigai has evolved from a cultural cornerstone to a global philosophy, resonating with individuals seeking deeper meaning and purpose in their lives. Its journey from the serene landscapes of Japan to the bustling streets of Western metropolises is emblematic of its universal appeal and timeless relevance.


The 5 Pillars of Ikigai according to Mogi

At the core of Mogi’s interpretation lie the five pillars of ikigai: starting small, releasing yourself, harmony and sustainability, the joy of little things, and being in the here and now. Each pillar offers a unique pathway to discovering and nurturing one’s raison d’être, drawing from the rich tapestry of Japanese culture and philosophy.

The first pillar, “starting small,” resonates deeply with the concept of kodawari, a meticulous attention to detail often observed among craftsmen. Here, Mogi emphasizes the significance of incremental progress, highlighting the value of perseverance and continuous improvement. In the pursuit of our goals, he suggests, it is not the destination but the journey itself that holds true meaning, urging us to embrace the process with unwavering dedication.

“Releasing yourself,” the second pillar, invites us to find solace in self-acceptance. Mogi candidly shares his own journey of embracing his identity, transcending societal norms to find contentment in authenticity. He encourages us to shed the burden of comparison and societal expectations, recognizing the inherent beauty in our individuality and lived experiences.

Harmony and sustainability, the third pillar, underscore the importance of collective well-being. Mogi advocates for a shift from self-interest to communal harmony, drawing inspiration from Japan’s cultural ethos of collective responsibility. In fostering empathy and understanding, he believes, we can cultivate a more sustainable and harmonious society for generations to come.

The joy of little things, as the fourth pillar, celebrates the art of finding happiness in life’s simple pleasures. Mogi encourages us to infuse our daily routines with moments of delight, irrespective of external validation. By cultivating an appreciation for the mundane, he suggests, we can cultivate a profound sense of contentment and fulfillment.

Finally, “being in the here and now” urges us to embrace the present moment with childlike wonder. Mogi draws parallels between the uninhibited curiosity of children and our innate capacity for joy, advocating for a mindful presence in an increasingly digital age. By anchoring ourselves in the present, he contends, we can unlock a reservoir of inner happiness and forge deeper connections with ourselves and others.

Book Recommendation: The Little Book of Ikigai — Live a happy and long life the Japanese way by Ken Mogi. Available on Amazon, click here.


Ikigai in Modern Western Society

In the contemporary Western context, Ikigai has permeated various facets of society, including business, psychology, and personal development. Its integration into Western discourse can be attributed to a growing societal yearning for purpose and fulfillment amidst the complexities of modern life.

In the corporate world, Ikigai has inspired organizational cultures centered around employee well-being, engagement, and alignment with company values. According to a Gallup poll, only 34% of U.S. employees feel engaged at work, highlighting the need for a paradigm shift towards purpose-driven workplaces where individuals feel a sense of Ikigai in their professional endeavors.

Psychologically, Ikigai serves as a guiding principle for individuals navigating career choices, relationships, and personal growth. Research indicates that individuals who have a strong sense of purpose in life are more likely to experience better physical and mental health outcomes. A study published in Psychological Science found that individuals with a high sense of purpose were 23% less likely to die from all causes compared to those with a low sense of purpose.


Applying Ikigai to UX Design

In today’s digital age, where countless apps compete for our attention, creating user experiences that truly resonate with people has become a paramount challenge for designers. Rooted in the ancient Japanese concept of Ikigai, designers can find a profound framework guiding them towards purpose-driven UX design. Here’s how you can apply the principles of Ikigai to UX, looking at a scenario where a UX designer is developing a meditation app:


1. Passion

The designer is passionate about mental well-being and believes in the power of mindfulness and meditation to improve people’s lives. They have personally experienced the benefits of meditation and are enthusiastic about creating an app that makes these practices accessible to a wide audience.


2. Mission

The designer’s mission is to help people incorporate mindfulness into their daily routines, reduce stress, and enhance their overall well-being. They believe that everyone should have access to tools that support mental health, and they are committed to designing an app that empowers users to cultivate a regular meditation practice.


3. Vocation

Drawing on their skills in user research, interaction design, and usability testing, the designer works diligently to create an intuitive and engaging user experience. They conduct in-depth interviews and surveys to understand users’ motivations, challenges, and preferences related to meditation. They use this knowledge to inform their design decisions, ensuring that the app addresses users’ needs and aligns with their goals.


4. Profession

As a UX professional, the designer is dedicated to upholding ethical standards and prioritizing the well-being of app users. They carefully consider factors such as data privacy, inclusivity, and accessibility throughout the design process. They take steps to ensure that the app is user-friendly for people of all ages, backgrounds, and abilities, and they are transparent about how user data is collected, stored, and used.


Conclusion

By embracing Ikigai, UX designers transcend the realm of mere functionality to craft experiences that evoke emotion, foster connection, and enrich users’ lives. They blend artistry with utility, seamlessly integrating form and function to create intuitive, delightful, and purposeful user experiences. As the digital landscape continues to evolve, the principles of Ikigai offer a timeless roadmap for designers striving to create meaningful, impactful user experiences. In designing with purpose, designers not only meet users’ needs but also contribute to a world where technology enhances human well-being and fosters genuine connections.

As we wrap up, I want to thank you for your support and engagement. I hope you found this article informative and thought-provoking. Stay tuned for more exciting content in the future. Until next time! 👋🏻

— Carina

References:

Mogi, K. (2018). The Little Book of Ikigai: The secret Japanese way to live a happy and long life. Quercus Editions Ltd.

006 – Rock Star Neuroscientist, Ken Mogi’s 5 Pillars of Ikigai. (2020, January 19). Ikigai Tribe. https://shorturl.at/brFKW